A media consultant/specialist is a term (expression) used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ad campaigns designed to plant a desired image in the minds of voters.
It is also used to describe a person or company that enables media organizations develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.
Recently, many consultants have entered the area of social media. A social media consultants’ work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.
These consultants also assist companies and/or international organizations with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Twitter and the like.